The CareGiver Partnership Becomes a Leading Source of Family Caregiving Information In Only 4 Years

Lynn Wilson

by Lynn Wilson, Founder of The CareGiver Partnership

While we may have a niche audience of people interested in reading about incontinence, fall prevention and other home health care issues, our blog’s wide variety of topics for seniors and caregivers has resulted in sizable readership growth year after year. 

Our blog just exceeded half a million page reads, and readership is growing 44 percent per year on average. It’s one of the most heavily read blogs by family caregivers, and it’s in large part because we are known for fresh content with no advertising.

These features that make our blog unique and valued by seniors and caregivers:

  • Seniors and caregivers can find articles on everything from managing incontinence, health care and tax deductions, to aging-in-place services, fall prevention and home safety.

  • It includes more than 1,200 articles easily searchable by key words or phrases.

  • Valuable information is added daily, so the blog is always fresh and up to date.

  • Entries are well researched and written by a wide range of experts, including guest contributors who specialize in areas of interest to seniors and caregivers.

  • Unlike most blogs, there is no advertising, so the interface is simple to use, uncluttered and unbiased.

A frequent expert contributor to the blog is Dianna Malkowski, who is a board-certified physician assistant, Mayo Clinic-trained nutritionist and professional adviser for The CareGiver Partnership. She specializes in diabetes, cancer, wound healing, therapeutic diets and nutrition support. Malkowski also has authored 350 Ezine articles.

Here are our top 10 posts of all time: (1) This Is How Many Men Feel Following Prostate Surgery, (2) A Review of the Best Incontinence Products, (3) Creating Solutions to Embarrassing Light Bladder Leakage, (4) What Are the Most Absorbent Urinary Incontinence Pads for Women?, (5) Your Guide to Sleeping Well with Incontinence, (6) Changing On the Go for the Active Incontinent, (7) Why Are You Incontinent? And 3 Things You Can Do About It, (8) Finally ... an Incontinence Swim Diaper for Older Children, Teens and Adults, (9) Enter for Your Chance to Win a Prize Package from Fannypants, and (10) Adult Diaper Review — Top 6 Brands.

In addition to our blog readership, we have more than 12,000 followers combined on Facebook, Twitter and Pinterest. You can access our social media links from our home page.

About The CareGiver Partnership. The CareGiver Partnership helps caregivers and their
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loved ones with answers to their caregiving questions, including information about home health care products and supplies, from our Wisconsin-based team of Product Specialists who are all current or former caregivers. The company’s Web site provides the largest online library of resources on subjects most important to caregivers — from arthritis to assisted living, and Parkinson’s to prostate cancer — as well as access to more than 3,000 home care products for incontinence, skin care, mobility, home safety and daily living aids. The CareGiver Partnership was founded in 2004 by Lynn Wilson of Neenah, Wis. Visit to learn more or call 1-800-985-1353. Help support this ad-free blog by answering several questions about caregiving here. It will take just two minutes.


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