Because the Internet has become part of our daily lives, the risks associated with being connected are becoming more apparent. In a recent publication by Ericsson, “10 Hot Consumer Trends 2014,” 56 percent of daily Internet users throughout the world are concerned about privacy issues, but only 4 percent said they would use the Internet less. Instead, 93 percent would choose to reduce risk by being more cautious about the personal information they provide and which sites they visit.
In an age when data is mined, stored, shared, hacked and sold, there are benefits to shopping with smaller, family-owned businesses. Incontinence and bladder control are important categories for U.S. consumer marketing profilers. When consumers use all those stores’ rewards cards, purchase information is added to their profiles. A profile is started when a customer signs up for a reward card, sometimes called a courtesy card, which promises discounts and coupons in exchange for personal information.
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