by
Lynn Wilson, Founder of The CareGiver Partnership
 |
| The CareGiver Partnership's team of product specialists |
In a tough economic climate,
business success depends on having something that sets you apart from the
others. In the case of The CareGiver Partnership, launched in 2006, the
difference is customer service excellence based on decades of research. And the
result is continued growth, a STELLA Service rating of “Excellent,” a Better Business Bureau rating of A+, and 9 out of 10
customers rating it a 10.
Our
customers place great value on excellent customer service and those little
conveniences they won’t find at most big box stores, such as samples to try
before buying and more than 500 products always in stock. But what truly sets
us apart is the Personalized Attention™ service 1950s style. All calls during
business hours are answered by the third ring, by a real person in the Neenah,
Wis. call center.
One
thing customers won’t find when they contact The CareGiver Partnership: men.
The call center is staffed by women age 55 and older, and all are current or
former caregivers who are highly knowledgeable about the products offered.
We
spent a year doing research with caregivers and conducting studies to learn who
they would prefer to speak with on the phone. They all said they prefer to
speak to a woman, as long as she is knowledgeable. It makes sense because most
of our calls are from women. Sometimes, when we are overloaded, my husband,
Tom, will pick up the phone and hear a big sigh, like, “Oh, it’s a man.”
A
secure online shopping experience also is a core value at The CareGiver
Partnership. Because age-related neurological changes may leave older adults
vulnerable to fraud and financial risks, according to a recent
study published in the Proceedings of the National
Academy of Sciences, it’s important the checkout process is easy to read, easy
to complete and protects the customer’s information.
As
a result of 30 years of studying customer service, Tom and I published “Negotiate
Anything! Secrets to make businesses treat your fairly. And
for businesses ... how to pull ahead of the competition through excellent
customer service.” The 266-page book, written for everyone from CEOs to the
average consumer, outlines how a company that cares about its customers is
winning with impeccable, personalized service.
For
a limited time, the e-book version is being offered for free. To claim a free
copy, valued at $9.95, visit Smashwords
and enter code UD29U.
The
CareGiver Partnership is a national direct-to-consumer retailer of home
healthcare products for incontinence, diabetes, nutrition support and more. In
its sixth year of providing products and services that help caregivers and
loved ones maintain personal dignity, the company also offers an online library
of more than 1,200 family caregiver resources and personal service by experts
in caregiving. Call 1-800-985-1353 or visit online at
http://www.caregiverpartnership.com.
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