Wisdom to Know The Difference

Lynn Wilson, Founder
By Lynn Wilson, Founder of The CareGiver Partnership 

Wisdom to know the difference... a line from a famous prayer about serenity. I’ve been thinking about this word ‘wisdom’ lately as it relates to the growing population of boomers who are retiring. It is estimated this is happening at a rate of 10,000 or more per day.

This group of individuals will live longer than any other generation of retired people, be more active, and cling dearly to the idea of ‘aging in place’ versus going to assisted living centers, and nursing homes. They will also be subjected to a healthcare system that in all probability will be unlike any other they have known in their lifetime; a system that is complex, bureaucratic, and anti-customer service.

Add to this the explosion of health care products and services that are being introduced to meet the needs of the aging boomer, and it’s easy to see how just managing healthcare is going to represent a tremendous burden.

The boomer population is an interesting group. On the one hand they may have many of the characteristics of their depression-era and WW2 parents such as the importance of family, frugality, faith in God and country and belief in the American dream.

On the other hand many of them went through periods of rebellion in the 60’s, fought for societal change, and have gone through periods of narcissistic behavior. They’ve raised kids in households that in great numbers had two working parents.

Boomers have also had to embrace the internet, email, smartphones, social media and host of other new technologies introduced at a pace unheard of in any other time in history. They’ve proven to be a most adaptable group.

Unfortunately many people still think of the retiree as someone old, slow and analog. Nothing could not be further from the truth. Boomers are sometimes labeled in this way because they demand more from a system of commerce that has produced amazing ways to make and deliver products, but has almost decimated excellent customer service to a large degree.

Boomers are doing all of us a favor by pushing the system to be more ‘human’ in a way they experienced growing up in the 50’s, 60’s and 70’s. Of course this comes with a cost, but again boomers understand that the concept of frugality has multiple components including not only price, but service, quality and overall value.

At The CareGiver Partnership (a retailer of home care products and services that help maintain a persons dignity) we’ve accelerated the concept of customer service, to deliver what we call customer wisdom. We define customer wisdom on three levels.


The product specialists at The CareGiver Partnership are extremely knowledgeable about the more than 600 incontinence products they offer. In fact, the company is the only one fully certified by all major manufacturers of incontinence products worldwide to provide knowledgeable and reliable advice about their products. Why?

Authentic Experience

Each product specialist has been or is a caregiver herself. Each of our ladies has years of caregiving experience to a family member or friend using the products we offer. Their experience, knowledge and advice is authentic.


Every product specialist is empowered to deliver the solution they believe is right for their customer. This means staying on the phone or online with a customer for as long as it takes, answering questions, providing suggestions and offering to send samples so people can try before they buy and avoid the costly mistake of buying a quantity of product which does not meet their needs.

Customers who appreciate a deeper approach to customer service have made The CareGiver Partnership successful. While there will always be those who seek the lowest price, there are consumers who understand the concept of frugality more deeply. They have the ‘wisdom to know the difference’, and seek out the customer wisdom that companies like The CareGiver Partnership offer. Our service runs deep. 

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About The CareGiver Partnership. The CareGiver Partnership helps caregivers and their loved ones with answers to their caregiving questions, including information about home health care products and supplies, from our Wisconsin-based team of Product Specialists who are all current or former caregivers. The company’s Web site provides the largest online library of resources on subjects most important to caregivers — from arthritis to assisted living, and Parkinson’s to prostate cancer — as well as access to more than 3,000 home care products for incontinence, skin care, mobility, home safety and daily living aids. The CareGiver Partnership was founded in 2004 by Lynn Wilson of Neenah, Wisc. Visithttp://www.caregiverpartnership.com to learn more or call 1-800-985-1353.


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