The CareGiver Partnership Poised to Carry New-to-Market ‘Always Discreet’ Incontinence Line

New Always Discreet is coming soon!

by Lynn Wilson, Founder of The CareGiver Partnership

The CareGiver Partnership is carrying the new Discreet line by Always. Always Discreet for women signifies Procter & Gamble’s re-entry into the disposable incontinence category.

As a new line of disposable incontinence pads — Always Discreet — arrives on North American store shelves this week, we’re getting ready to offer our female customers another choice in incontinence products.

Because feminine care products are already being used by many women to manage light bladder leakage, a product bearing the familiar Always brand name may help ease the transition into a pad made for incontinence. Pads made for incontinence are more effective at absorbing urine and odors than period pads, but women want a more discreet way to purchase than through a brick and mortar store.

We will soon offer our customers the complete line of Always Discreet pads, underwear and liners. In addition to the usual perks of shopping with us — special savings, guaranteed satisfaction, free shipping on orders over $50, automatic delivery option, and more than 500 incontinence products in stock — customers can also take advantage of our “Try Before You Buy” sample service.

Always Discreet will be offered as a trial sample. Customers who pay just $3.49 for handling will have a two-pack of product mailed right to their doorstep. The sample service is designed to help customers avoid the costly waste of figuring out which brand, size and absorbency they need.

Always Discreet offers women these features, according to P&G:

  • 40 percent thinner than the leading brands, for discreet, comfortable wear.
  • The only product with dual leak guards for confident protection.
  • Absorbs odors and leaks, up to two times more absorption than a woman may need.
  • Unique design, including a patterned cover for a more feminine, less clinical look.

The use of Always branding precludes marketing the line to men, but we think it’s smart,” says Tom Wilson in a recent blog post on P&G re-entering the incontinencecategory. “Women represent about 86 percent of the market, and the Always and Tampax brands are a $5 billion business for P&G. Always branding is a strength for P&G. The feminine care section is where women want to shop (if they shop in a store, that is).”

Be sure to visit our Incontinence page to learn more about types and causes of incontinence. Or call us at 1-800-985-1353 for one-on-one personalized attention.

About The CareGiver Partnership. The CareGiver Partnership helps caregivers and their loved ones with answers to their caregiving questions, including information about home health care products and supplies, from our Wisconsin-based team of Product Specialists who are all current or former caregivers. The company’s Web site provides the largest online library of resources on subjects most important to caregivers — from arthritis to assisted living, and Parkinson’s to prostate cancer — as well as access to more than 3,000 home care products for incontinence, skin care, mobility, home safety and daily living aids. The CareGiver Partnership was founded in 2004 by Lynn Wilson of Neenah, Wis. Visit to learn more or call 1-800-985-1353. Help support this ad-free blog by answering several questions about caregiving here. It will take just two minutes.

Watch this video on The CareGiver Partnership's sample service.


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