Our Customers Shop with Confidence Knowing Their Data Is Not Collected, Shared or Sold

Lynn Wilson

by Lynn Wilson, Founder of The CareGiver Partnership

As consumers become more cautious in 2014 about the personal information they provide and which Web sites they visit, customers of The CareGiver Partnership can feel confident their data is not collected, shared or sold.

Because the Internet has become part of our daily lives, the risks associated with being connected are becoming more apparent. In a recent publication by Ericsson, “10 Hot Consumer Trends 2014,” 56 percent of daily Internet users throughout the world are concerned about privacy issues, but only 4 percent said they would use the Internet less. Instead, 93 percent would choose to reduce risk by being more cautious about the personal information they provide and which sites they visit.

In an age when data is mined, stored, shared, hacked and sold, there are benefits to shopping with smaller, family-owned businesses. Incontinence and bladder control are important categories for U.S. consumer marketing profilers. When consumers use all those stores’ rewards cards, purchase information is added to their profiles. A profile is started when a customer signs up for a reward card, sometimes called a courtesy card, which promises discounts and coupons in exchange for personal information.

You may not care if a company knows what kind of undergarments you buy. But when a profile is created from product purchases, prescription and over the counter medications, e-mail addresses, phone numbers and more, it’s fairly easy to figure out who you are, where you live and which medical conditions you have. We’re not trying to scare people, but rather teach them they can take small steps toward protecting their data.

Since The CareGiver Partnership’s beginnings in 2004, we’ve focused on providing 1950s-style customer service. At that time, it meant most calls are answered by the third ring by a real person based in Neenah, Wisconsin. Today, it also means we won’t collect, share or sell a customer’s information. Our team of knowledgeable Product Specialists, made up of women who are experienced caregivers, keep every discussion and order confidential.

That high level of confidentiality extends to product delivery as well. Most products are shipped in discreet boxes. Our customers tell us confidentiality is important to them, and that is why we offer our unique brand of customer service called Personalized AttentionSM and why we keep our customers’ information private and secure.

Customers who shop online find something missing on our Web site: advertisements. Although we don’t accept advertising, we do welcome customer feedback using our Contact Us page or via a short survey. Contact our team of Product Specialists at 1-800-985-1353 for personalized help with products and services.

About The CareGiver Partnership. The CareGiver Partnership helps caregivers and their
Our team of Product Specialists is here to help you.
loved ones with answers to their caregiving questions, including information about home health care products and supplies, from our Wisconsin-based team of Product Specialists who are all current or former caregivers. The company’s Web site provides the largest online library of resources on subjects most important to caregivers — from arthritis to assisted living, and Parkinson’s to prostate cancer — as well as access to more than 3,000 home care products for incontinence, skin care, mobility, home safety and daily living aids. The CareGiver Partnership was founded in 2004 by Lynn Wilson of Neenah, Wis. Visit http://www.caregiverpartnership.com to learn more or call 1-800-985-1353. Help support this ad-free blog by answering several questions about caregiving here. It will take just two minutes.


Post a Comment