Poise Hourglass incontinence pads for women, a new line of bladder protection products.
Designed for women 45+ who carry a few extra pounds. Heavier women can experience pad bunching, twisting or roping which can lead to leakage. The new hourglass design aims to prevent that. Plus the pad and carry pouch are more feminine looking.
A new magazine ad features the bare back of a woman facing away from the camera in a new ad. Poise Hourglass bladder protection products emphasizes a woman's shape. “You,” says the type that stretches across her back. “The inspiration for our new shape.” Being more tapered in their midsections than other pads, Poise Hourglass promises a better fit for some women. They are “shaped to fit your body better,” the ad continues, “because they are the only line of pads designed to fit a woman’s curves.”
It is estimated that one in three women experience at least occasional instances of light bladder incontinence. Plus, more than 20 percent of women currently experience pad leakage, especially those who may be carrying around a few extra pounds. Extra weight can result in pads bunching up and leaking. (The company did not say if the new pads actually leak less, so we are not sure).
All women appreciate the more feminine look with pastel floral patterns rather than just being just a white rectangular clinical looking pad. Plus, it has a pretty package and wrapper design.
Poise Hourglass design is available in the three most absorbent sizes. They are designed for boomer women (45+) who may have greater absorbency needs. With new Poise Hourglass, now you can feel ‘just showered fresh’!
“We think this is a good first step to breaking down barriers and taking away the stigma surrounding incontinence.” said Lynn Wilson, Founder of The CareGiver Partnership. However, some of the words used to describe the new line is manufactures speak and still off the mark -- “Triple layer core with front intake zone keeps you dry and protected.” Can you hear two ladies talking about the new pads using this language?
"Interestingly, the number one place ladies discuss incontinence is at the beauty shop. We’re kind of surprised that isn’t where the companies are sampling and providing literature."
Poise Hourglass Nitty Gritty
- Designed for older women who may be heavier and experience pad bunching leading to leakage.
- Contour (hourglass) shaped pads
- Triple layer core with front intake zone keeps you dry and protected (what ever a front intake zone is).
- Flexible stand up leak shields provide a 3D fit to help reduce side leaks.
- Individually wrapped in soft cloth-like material with a purple paisley print
- More feminine looking - paisley print with different shades of purple.
- More absorbent than comparable Poise pads that exist today
- Made in USA from domestic and imported material.
New Poise Hourglass is available in three absorbencies. The Hourglass designed pads are more absorbent than the regular style of Poise pads
Poise Hourglass Pads, Moderate
9.5” X 4” – 2.75” in the middle.
Entire pad measures 10.5” and the middle w/ side shields = 3.75”
Poise Hourglass Pads, Maximum
10” X 4.5” at ends and 2.5” in the middle
The entire pad is 11.5” long and the middle with w/ side shields = 4”
Poise Hourglass Pads, Ultimate
12.5” x 4.5” – 2.75” in the middle
Entire pad measures 13.25” and the middle with side shields = 4.25”
The Ultimate pad is the most hourglass shaped
See all the new Poise Hourglass Pads here.
Samples to try before you buy.
$3.49 for a 4-count sample of any absorbency.
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