Depend Underwear for Men Maximum Absorbency

One of the most effective incontinence products for men. 
It’s a Her & His Problem

When people think of incontinence they automatically assume it’s only a “woman’s problem” and men don't have to deal with it. While the majority of those with incontinence are female there are still a substantial percentage of men who deal with incontinence. Many men discover they are incontinent after having prostrate surgery or suffering a nerve damaging injury or disease.

Not to long ago, men who were trying to manage their incontinence had to settle for a woman’s incontinence product. Today, that is no longer the case. Men who are dealing with incontinence symptoms while seeking treatment can find the right incontinence product which will meet their needs. One of the most effective is Depend Underwear for Men Maximum Absorbency. There are 3 reasons why to choose this incontinence product. 

5 Money-Saving Tips for Incontinence-Related Tax Deductions

Start with talking to your doctor about your medical condition.
Individuals managing incontinence may be eligible for partial or full reimbursement of their products, depending on age, medical condition, income and local resources.

Expenses for incontinence supplies may be tax deductible if shown they’re needed to relieve the effects of a specific disease, according to U.S. Internal Revenue Service guidelines. In cases where incontinence products are needed for a condition like simple bladder weakness, individuals may have other options for reimbursement.

What do I do now? Proper Etiquette for Disposing of Incontinence Products

There is no need to worry about changing your
incontinence product, no matter where you are. 
Marge quickly entered the restroom at her office. Not only was she going in to change her incontinence product but she needed to dispose of her adult diaper in a discreet manner. She didn’t want her co-workers to know she was wearing incontinence products. She was afraid that not only would the sight of an incontinence product in the garbage give away her secret but even if she was able to tuck it further down in the garbage then the odor might give it away, anyway. 

Today, there is no need to worry about changing your incontinence product no matter where you are. There are a number of incontinence supplies which can help you do this both discreetly and comfortably. One of these is the Fresh Sacks Scented Disposal Bags. This type of incontinence supplies will allow you to change your incontinence product and dispose of it without anyone knowing. There are a number of reasons to use Fresh Sacks Scented Disposal Bags. Here are a few of them-

Uh-Oh!

Don't be caught with an incontinence product
that doesn't provide the absorbency you need. 
One of the biggest challenges in managing incontinence is making sure you don’t have leaks or accidents especially when you are least expecting it! I found myself in the store the other day in a line which was to long and my incontinence underwear didn’t provide the absorbency that I needed. I had to rush from the store as urine streamed down my leg. My embarrassment turned to horror when I reached my car and saw I had soaked through the clothes I was wearing. Unfortunately, this scenario is all too common as many people find the incontinence product they are using does not provide the absorbency they need. 

For many women (and men) who are dealing with incontinence they tend to stay at home and try to manage it as best they can. However, you may be surprised to find that among the 25 million people who are dealing with various forms of incontinence, there is a majority of people who hold jobs, have active social lives and hobbies they want to participate in away from home. Having the right incontinence supplies can help you or someone in your care continue to live life to the fullest and not have incontinence hold them back. For many women Depend Underwear for Women with Maximum Absorbency can be the right choice.

I sharted on my run this morning!

A shart could happen to anyone. 
I sharted on my run this morning! Do you know what a shart is? Besides embarrassing!

Shart (Urban Dictionary): a small, unintended defecation that occurs when one relaxes the anal sphincter to fart (blend of "shit" and "fart").

I was out on my regular morning run. I was going for a ten miler. Five miles out, and five miles back. Just as I was making the turn to return to my house, I let out what I thought was going to be a little gas. Running often stirs up the gases, so it is not uncommon to let them out while on the run. But instead of a fart, I got a shart!

In other words, I was more than 5 miles from home when I let out what I thought was gas, and turned out to be more. 5 miles of running with crap in my pants. Not fun. Not comfortable. Not to mention—totally embarrassing.

I was just glad I was alone this morning, and not running with a buddy. I don’t know what I would have done. Now I am not anxious about going for runs because what if this happens again?

Amazon Pulls Elements Private Label Baby Diapers After Only 6-Weeks

Jeff Bezos, Amazon holding a package of Elements baby diapers
In late November 2014,  #Amazon announced a major initiative when they entered the gigantic disposable baby diaper category with their own brand named #Elements. The folks at #Kimberly-Clark (#Huggies) and #P&G (#Pampers and #Luvs) were none too happy as they had been partnering with Amazon. They were caught flat footed.

On January 22, Amazon discovered they really didn't know the disposable baby diaper category well or what Mom's were really looking for. They entered with an inferior design sold at comparable prices to premium brands, a loosing formula as many players have discovered since the early 1970's when disposables really started to catch on. The list of unsuccessful brands and companies is long including J&J, Scott, Borden and International Paper to name a few.

What went wrong?  The issue was that Amazon did not create a unique and distinctive product design. The product also didn't have a brand positioning that Mom's cared much about. Mom's rated it 3.4 stars... about a point lower than Huggies and Pampers.  The bigger issue is what will the Elements brand stand for - especially across categories.  The Amazon Elements claims were:  1) premium products (they aren't), 2) Transparent origins (Mom's really aren't' that concerned - except for wipes where they want to make sure there is no alcohol) and 3) Exclusive to Prime (that means you have to pay $99 for the priviledge to purchase a sub-premium diaper at roughly a parity cost.

Having been the CMO of Huggies products (baby diapers, training pants and wipes for 5 years at Kimberly-Clark, baby diapers are one of the most competitive categories. When I took over, the CEO welcomed me saying "Welcome to the ultimate stress test". The brand represents $7 billion in sales.

Major success... then big failure in the 1970's
Lesson learned. During the 1970's, Kimberly-Clark introduced a very successful diaper brand - Kimbies - to compete against Pampers and J&J. The product initially did really well -- until they cost reduced it. Sales plummeted as mom's revolted. K-C ultimately wrote off hundreds of millions of dollars. They stuck with it however and came back with Huggies, the first diaper to stop leaks at the legs where most leakage occurs -- they invented leg elastics at the time. Within 5 years, Huggies became the #1 selling diaper. Mom's use these products multiple times a day and can easily detect minute differences and changes. Its a bit of the Schlitz beer story.

The issue with Amazon's strategy is their internal team didn't have experience with diapers or how to position them correctly. The other equally critical issue apparently was product quality and consistency. Their supplier Irving Paper has little to no consumer product marketing expertise. They have not stated what the product issues were. See test results below, conducted by Carlos Richter, industry expert.

The result was Amazon was offering a sub-premium product with no product point of difference or meaningful brand positioning and were trying to sell them at a similar price per diaper to Huggies and Pampers. Apparently product quality was such a major issue causing Founder and CEO Jeff Bezos to pull the plug after only 6-weeks.

I called Amazon to learn more and discovered that their customer service people had not yet been told about the discontinuation as of January 22.

I think Amazon will need to work with people who have hands on diaper product development and brand positioning experience and then team up with an A+ supplier. Kimberly-Clark and P&G are out because they don't manufacture private label (K-C does Costco). First Quality Products or Domtar would be logical choices.

Here is a good review of Amazon Elements baby diapers and wipes.

 

Product Bench Test Results
Carlos Richer (cricher@richernet.com)
Diaper Industry Consulting, Nonwoven and Consumer Products.
Owner of LinkedIn's largest Diaper Network, 5,875+ contacts

The following is Carlos assessment and his opinion of the Amazon Elements baby diaper based on one bag of diapers. The product tested was a size 4 diaper that was shipped to him on January 20; date code: B143031711.
  • Amazon`s diapers had a high standard deviation for the centrifugal capacity, indicating a SAP (super absorbent polymer) variation between diapers as high as 1.05 grams at 1 sigma. It means some diapers had more than 2 grams variation of SAP at 95% probability (most likely within the same bag).
  • Amazon`s diaper use an ADL (acquisition distribution layer) of 45 GSM, one of the lowest weights when compared with other US made diapers. As an example, Huggies uses twice as much.
  • Amazon`s diaper had one of the slowest strike through times when compared to other US brands.
In Carlos opinion, the diaper is good overall, but does not support the claims of being a premium design. He believes it is similar to other private labels, but doesn’t offer a unique and distinctive point of difference.

If anyone wants to know how Amazon Elements compare with other brands, Carlos offers a full diaper performance and reverse engineering report that compares many NAFTA diapers, all in size 4 (including the Amazon Elements), and several KC`s, P&G`s brands. The cost is $99 (usually $495). Carlos is testing price elasticity.


Working to regain share
Kimberly-Clark Update - Kimberly-Clark announced on January 23, that they have been caught in a no-man's land with their Huggies Snug & Dry brand between premium Pampers and value priced Luvs/private label and have lost a reported 15% of its market share compared to 2008. In order to claw-back, they intend to enhance the value equation with a mix of product enhancements, promotional pricing and higher levels of ad spend. No specific details were provided, except an acknowledgement that P&G's Luvs has been promoted every week this year by at least one big retailer and has grown share by 2 points.



By Tom Wilson, Co-Founder and President of The CareGiver Partnership and Managing Partner of CenterBrain Partners, Inc., a 25-year old leading brand positioning consultancy.  I also consult in the personal care space with investment houses, equity firms, suppliers of raw materials to the industry, market intelligence firms, start-ups, manufacturers and others.  You can reach me at tomw@caregiverpartnership.com or at 920-886-8162. 

Confusion on Aisle 6

The Incontinence Product Finder
saves you time, money and frustration.
When I first went to the store to buy adult diapers for my mother I was surprised to learn there are so many choices when it comes to incontinence products. It seemed it would be a difficult and almost impossible choice to find just the right one. Many people aren’t shocked to learn that nearly 25 million people deal with the issues surrounding incontinence. The individuals who need to manage incontinence along with caregivers are always looking for strategies to better deal with this issue while seeking treatment. However, because of the many choices which are available it can be difficult to choose. 

Consumers are very confused about which incontinence products will work best for them or a loved one. In a recent study, Kimberly-Clark, makers of Depend and Poise brands, discovered that those buying incontinence products for the first time, waste $130 on average in trial and error mode. That’s about 10 bags of products that can’t be returned, once opened.