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| New Always Discreet is coming soon! |
by Lynn
Wilson, Founder of The CareGiver Partnership
The CareGiver
Partnership is carrying the new Discreet line by Always. Always Discreet for
women signifies Procter & Gamble’s re-entry into the disposable
incontinence category.
As a new line
of disposable incontinence pads — Always Discreet — arrives on North American
store shelves this week, we’re getting ready to offer our female customers
another choice in incontinence products.
Because
feminine care products are already being used by many women to manage light
bladder leakage, a product bearing the familiar Always brand name may help ease
the transition into a pad made for incontinence. Pads made for incontinence are
more effective at absorbing urine and odors than period pads, but women want a
more discreet way to purchase than through a brick and mortar store.
We will soon offer our customers the complete line of Always Discreet
pads, underwear and liners. In addition to the usual perks of shopping with us —
special savings, guaranteed satisfaction, free shipping on orders over $50,
automatic delivery option, and more than 500 incontinence products in stock —
customers can also take advantage of our “Try Before You Buy” sample service.
Always
Discreet will be offered as a trial sample. Customers who pay just $3.49 for
handling will have a two-pack of product mailed right to their doorstep. The
sample service is designed to help customers avoid the costly waste of figuring
out which brand, size and absorbency they need.
Always
Discreet offers women these features, according to P&G:
- 40 percent thinner than the leading brands, for discreet, comfortable wear.
- The only product with dual leak guards for confident protection.
- Absorbs odors and leaks, up to two times more absorption than a woman may need.
- Unique design, including a patterned cover for a more feminine, less clinical look.
The use of
Always branding precludes marketing the line to men, but we think it’s smart,”
says Tom Wilson in a recent blog post on P&G re-entering the incontinencecategory. “Women represent about 86 percent of the market, and the Always and
Tampax brands are a $5 billion business for P&G. Always branding is a
strength for P&G. The feminine care section is where women want to shop (if
they shop in a store, that is).”
Be sure to
visit our Incontinence page to learn more about types and causes of
incontinence. Or call us at 1-800-985-1353 for one-on-one personalized
attention.
About The
CareGiver Partnership. The CareGiver Partnership helps caregivers and their
loved ones with answers to their caregiving questions, including information
about home health care products and supplies, from our Wisconsin-based team of
Product Specialists who are all current or former caregivers. The company’s Web
site provides the largest online library of resources on subjects most
important to caregivers — from arthritis to assisted living, and Parkinson’s to
prostate cancer — as well as access to more than 3,000 home care products for
incontinence, skin care, mobility, home safety and daily living aids. The
CareGiver Partnership was founded in 2004 by Lynn Wilson of Neenah, Wis. Visit
http://www.caregiverpartnership.com to learn more or call 1-800-985-1353. Help
support this ad-free blog by answering several questions about caregiving here. It will take just two
minutes.
Watch this video on The CareGiver Partnership's sample service.
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